Saint Summer Campaign
What The Client Needed
The summer of 2018 was billed to be one of the most competitive Cape Town's urban nightlife industry has seen in recent time. In short, Saint needed to win Summer. As the festive period approached, we teamed up with Saint to curate an experience that we simply termed #SaintSummer.
How we delivered
The Saint Summer campaign was a combination of buzzing club nights and mansion parties in Camps Bay, Cape Town's most popular beachside suburb.
We were tasked with curating a lineup of the country's most reputable celebrities and influencers. We pulled this off with beyond expectations putting together arguably the biggest festive lineup the city has ever seen.
We were also tasked with putting together a team of promoters and social media influencers to promote the campaign. Needless to say, the hashtag #SaintSummer trended 27 times in Cape Town and 9 times nationally during the two months that the campaign ran.
Lastly we were tasked with creating promotional content throughout the season. Our graphic designer and video editor was set up at the Saint Summer Mansion and ensured that premium content was efficiently delivered to the marketing team.